Sales Strategy
Finding International Buyers
Discover proven strategies for identifying, approaching, and qualifying international buyers. Build a sustainable export business with the right partnerships.
6 buyer channels
Qualification checklist
Outreach templates
B2B Marketplaces
Effectiveness:
85%
Examples
Gloseg MarketplaceGloseg Verified SuppliersGloseg RFQ SystemGloseg Trade Assurance
Pros
- • Africa-focused buyer network
- • Verified suppliers & trade assurance
- • Built-in RFQ & negotiation tools
Cons
- • Growing marketplace
- • Africa-trade focused
Trade Shows & Exhibitions
Effectiveness:
90%
Examples
Gulfood DubaiSIAL ParisCanton FairIndustry-specific shows
Pros
- • Face-to-face meetings
- • Product demonstrations
- • Quality leads
Cons
- • High cost
- • Travel required
- • Seasonal
Trade Missions
Effectiveness:
75%
Examples
Government-sponsored missionsChamber of Commerce tripsIndustry delegations
Pros
- • Government support
- • Pre-arranged meetings
- • Market entry support
Cons
- • Limited flexibility
- • Scheduled visits only
LinkedIn & Social Media
Effectiveness:
70%
Examples
LinkedIn Sales NavigatorIndustry groupsCompany pages
Pros
- • Direct contact
- • Research capabilities
- • Free to start
Cons
- • Time-intensive
- • Requires content strategy
Trade Directories
Effectiveness:
65%
Examples
KompassEuropagesIndustry associationsChamber directories
Pros
- • Verified contacts
- • Industry-specific
- • Detailed company info
Cons
- • May be outdated
- • Contact quality varies
Agents & Distributors
Effectiveness:
80%
Examples
Import agentsCommission agentsExclusive distributors
Pros
- • Local market knowledge
- • Established networks
- • Handle logistics
Cons
- • Share margins
- • Less control
- • Finding reliable partners