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How do I know if my product will sell in Europe or the USA?

I produce and sell organic hair pomade locally in Ife, Nigeria, using natural ingredients like shea butter, coconut oil, and herbal extracts. The product sells well in my local market, and I’m considering exporting to Europe or the United States. However, before I invest heavily in scaling production, packaging upgrades, certifications, and international shipping, I need to be sure there is real demand and that my product can compete in those markets. Specifically, I want to understand: - How can I validate that there is actual demand for organic hair pomade in Europe or the US not just assumptions? - How do I identify my target customers (e.g., African diaspora, natural hair community…